Research- Fears

As part of my audience research, I asked my target audience ranging from 15 -24 years of age. Horror movies are said to play on fears such as darkness and isolation. Because I have access to my target audience I asked them what they're fears are as I want to create a horror trailer that scares my age rating more as I want it to feel my personal to them and unlock all there fears.

I noticed that the most popular fears  are 'Parents,fear of the unknown, Darkness, being alone,insects.' Even though, the variation of ages differed the same fears applied.This shows that if I were to use fears as a a part of my trailer it would relate to a larger audience. Fears can be used subtly within my trailer as well as shown explicitly to relate to real events which i found my target audience found horror movies related to true events better.