When 'The Last exorcism' 2010 was coming out in the cinemas it cleverly used the internet to showcase it's film. The film producers used the Chat Roulette site which allows users to interact
with others through text,video and webcam. Now the site allows users to be somewhat promiscuous when communicating through webcam and the film producers used this to their advantage.The film consists of a young teenage girl being possessed this is what they used as an anchor to attract the users of the site. The character is attractive which most male uses would want to interact with her.
The users of the site would log on and look at a video which the users/viewers thought would show the young teenager revealing her body to the camera by slowly taking off her clothing. However the film produces filmed the actress starting to take off her clothes and then her eyes starting to roll back and then her veins in her face become more visible and she then screams at the viewers leaving them stunned and shocked. Once the girl has gone the title of the film appears as well as the website. This is a clever use of social media as well as sites like those as this prank style allows people to be persuaded to watch the film due to the snippet shown in the video. this style of advertising was also informative as it doesn't show the storyline which viewers are fed up of happening but intact it shows the teenager in an environment that is not shown within the film making the film more exclusive.Also the reactions to this video went viral therefore helping to advertise the film as it was being shared on social media sites at a faster rate.
Online the producers created their own Facebook page for the film which allowed viewers to take part in an elevator that made it seem like the events had come to real life. As well as having there own website 'thelastexorcism.com'. The film poster also started controversy due to the position of the teenager on the front which was said to be distressing as she was bent backwards in a bloody dress. The other poster had the teenagers in the top corner in a frog like position in a dirty white room and rob.this attracted attention by the public as it was a poster was very explicit in terms of the theme portrayed and also the BBFC rated the movie as a 15 therefore making it unsuitable for all of the public to see. Due to the stir caused it lead the film to gain popularity as due to the banned poster it made the audience more intrigued to watch it to see what is so awful for it to be banned.
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